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How to Write a Social Media Report

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❶A cell phone with an integrated computer and other features not originally associated with telephones, such as an operating system, Web browser, and ability to run software applications. Including real quotes and social posts, alongside the real profile pictures, helps to personalize the data and remind the reader of the customers behind the numbers.

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4 Social Networking Websites For Writers
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The site certainly prides itself on a "let's work together" approach. If you're writing for the screen, Trigger Street Labs might be the network for you. It's a community for writers and filmmakers, and it's open to scouts looking for talent.

Suite is the premier place for online journalists, freelancers and experts on various topics. Writers can get paid for posting original content, and the site offers a vast peer network. Writertopia is determined to create the ultimate resource for the writing community, and it starts with making sure every member is serious about honing his or her professional writing skills.

The network also bridges the gap between the virtual world and the real by listing dates for events, readings and workshops. We Like to Write is a new social network for writers and bloggers. Professional and amateur writers are welcome to connect and respectfully debate, as well as collaborate with each other on projects.

Google ID sign-in, multimedia-friendly and simple badge creation. It also has topic forums that range from inspiration to publicity to marketing. Francis Ford Coppola launched a version of this website in to curate short story submissions for his magazine, Zoetrope: Always consider your overarching communication goals when developing social media activities. A reader often sifts through an onslaught of information, skims topics, and browses sites to determine where to focus his or her attention.

To ensure that the reader does take the time to read your messages, social media writers should…. One benefit of using social media is audience segmentation.

You can develop messages that are specific to the concerns, needs, and desires of a particular demographic. Likewise, understanding your audience will help you select the best channels for reaching specific audiences with your messages.

People access information in different ways, at different times of the day, and for different reasons. Using market research, metrics, and other data to define your audience needs will be important in selecting the most effective channels.

Each social media channel is different in the way it engages communities and manages content. Understanding how people naturally use or participate in different social media channels will help you determine your engagement strategy. If limited literacy skills are an issue for the audience you are trying to reach, then find out if and how they use social media.

They might be more attracted to audio-visual content than written messages. Appendix A provides key points on several of the audiences the CDC reaches. Now more than ever, health literacy matters. Laws such as the Patient Protection and Affordable Care Act of and the Plain Writing Act of require government communicators to make their messages easy to understand, so people can more easily act upon information and make effective decisions about their health. Research indicates that most health information is not presented in a way that is usable by most adults.

Here are some examples:. In response to these findings, CDC provides resources to help writers improve communications materials and focus on health literacy issues.

For help crafting social media communications, please visit Health Literacy: Often, we in health communication create health literacy problems for our audiences when we present information that makes it difficult for them to understand what they should know and do. Some of the most common mistakes follow:. Using plain language helps to correct these problems. Studies show that when writers use plain language, readers discover information more quickly, understand it better, and find it more compelling.

When you think plain language, think everyday language, and you will help your readers. Fasten your seat belt. Pull over to use your cell phone. Talk to your doctor.

These action words verbs are behaviors that promote health. Social marketing is the use of marketing principles to influence human behavior to improve health or benefit society. Social marketing is about identifying the specific target audience segment s , describing the benefits, and creating interventions that will influence or support the desired behavior change.

Social marketing planning requires understanding and incorporating the "The Four Ps of Marketing" Product, Price, Place, and Promotion into program planning. Social marketing looks at providing health services from the viewpoint of the consumer.

Research can help to describe what an audience is now doing or thinking, which will help shape realistic goals for behavior change. Social media content should be…. Social media is most effective when the content relates to a particular interest or desire of a specific group of people.

Because your target audience can receive multiple messages from multiple sources every day, try to make your messages relevant, useful, and interesting so your audience will interact and be engaged.

Make information useful by suggesting practical steps or citing convincing statistics or report findings. Interesting social media content is more likely to be shared. Of course, content should always be professional and relevant to a health topic. Social media content generally has a more informal tone than other communications. Here are some ways to help you achieve a balanced, conversational tone.

You can use social media tools to help build awareness and direct readers to take action or find more information. Social media messages should have a call to action, urging people to take the next step. Here are some ways to make your messages action-oriented:.

Facebook is the largest and one of the most prominent social networking applications today. At the time of this writing Fall , Facebook claims million active users, half of whom log into Facebook on any given day.

Facebook is structured with two different audiences in mind. Individuals grow their networks by adding friends or liking pages. To see what other agencies are doing, go to Government on Facebook. Length Facebook offers more space to create content than Twitter or text messages.

Each Facebook post can be a maximum of characters plus a link. However, a shorter length is recommended; CDC recommends that Facebook posts be characters or shorter to allow the post to be viewed completely in the newsfeed. Content All posts written for Facebook should use consumer-friendly, action-oriented messaging.

The posts should be interesting and compelling and include a specific call to action. Posts should include one link to a Web page, photo, or captioned video. Use a consumer-friendly voice when crafting your messages. If your post is directed toward lay people, avoid or define jargon. Encourage partners to tag CDC, too. What can be expressed in characters or less? More than you would expect. Twitter helps CDC share health and safety information and promote events in real time.

The Twitter community has created its own short-form syntax. For information on Twitter terms, visit The Twitter Glossary. Length Although Tweets can be up to characters including spaces and punctuation , CDC recommends that tweets be less than that to allow for other text to be added when the tweet is retweeted.

Keep tweets to characters or less including a shortened URL around 20 characters. This leaves about characters for your message. Writing tweets of characters or less makes it easier for followers to retweet your message without having to edit it to make it briefer.

To calculate the number of characters in a draft tweet, use the character counting tool in Microsoft Word. Sometimes, because of the character limit, abbreviations are necessary. Only use standard abbreviations that are easily understood, and do not change the clarity of the message. Some appropriate abbreviations follow:. Hyperlinks Tweets should include a hyperlink back to CDC. Tone As with all social media, messages crafted for Twitter should be reader-friendly and action-oriented.

Ask a question, highlight a key statistic, or provide a specific call to action. Just as Facebook and Twitter can help an agency expand its reach, mobile technologies can provide new ways to communicate with audiences and give users new ways to interact with content. Length Text messages should be less than characters, including spaces and punctuation.

As a general guide, CDC recommends writing messages that are around characters because the branding links, and information about how to get help or opt-out will typically consume the rest of the character count. Abbreviations Because text messages are limited to characters, abbreviations are often used.

However, use abbreviations only if they are easily understood and do not change the meaning of the message. Some appropriate abbreviations include:.

Writing for social media can be a demanding task. In the past, due to geographical distances and economic concerns, connections between people were limited. A social network is made up of individuals that are connected to one another by a particular type of interdependency.

It could be ideas, values, trade, anything. Social networks operate on many levels. Initially social networking happened at family functions where all relative and friends would conglomerate under one roof. Social networking has always been prevalent; it is just that in these times the face of social networking has changed.

Where earlier the process was long drawn, involving a chain movement where in one person led to another through a web of social contacts, today the process is highly specialized. Communication has been instrumental to a large extent to the growth of social networking. With the advent of Internet and the cell phone a lot of social interaction is captured through email and instant messaging.

Today there are a lot of online social networking sites where individuals volunteer information about themselves and their social networks.

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Social Networking. Essay samples by My essay With the advancement in technology, communication has grown. It is now easier and cheap to communicate and connect with people across the world.

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Don’t join these sites to try and sell your writing and make money. These social networks are meant for making connections with other writers, potentially interacting with fans, and learning more about writing. 2 Responses to The Best Social Networking Sites For Writers. Arpita says: November 2, at am. You’ve been assigned a social networking essay, and it sounds really great, because you’ve finally gotten an assignment that at least somehow touches your real life. Social Networking Essay: What Makes Social Networks Addictive? So, you sit down and start writing, but soon after you find out that your essay looks like a blog post.