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What Is an External Customer?


❶The phrase "the customer is always right" originated in with customer service pioneer Harry Gordon Selfridge, who believed that excellent customer ser

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Internal to External

Internal customer knows well about the actual manufacturing cost and thus they bargain with the organization to get the product on reasonable price. Basically the target area of any organization or the company is the External customer. He is not associated with the company. He does not know about the manufacturing of the product. He is unaware of the profit earned by the company. External customers get the product for their own use.

Maximum price of the product is paid by the External customer. Any product which is being prepared or manufactured in the organization or factory is required to meet the demands of External customer as they are the end users. Difference between Wind Power and Hydropower. Difference between Debian and Ubuntu.

Great external customer service creates customer satisfaction, customer loyalty, and customer retention. Outstanding internal customer service is simply good business.

Internal customer service can flourish only in high communication environment. To create positive internal customer service, all departments work together cooperatively, agree on processes and procedures, and negotiate expectations. The focus on developing effective internal customer service helps organizations cut costs, increase productivity, improve interdepartmental communication and cooperation, boost employee morale, align goals, harmonize processes and procedures, replace interdepartmental competition with interdepartmental cooperation and deliver better service to the external customer.

Excellent service to the external customer is dependent upon healthy internal customer service practices. In this case Engineering is the internal service provider and the Customer Service reps are the internal customers. The Customer Service reps were responsible for problem solving and taking orders for highly technical, often customized parts.

Sometimes the reps needed clarification from an engineer to process a customer order for the correct part. Engineers viewed information requests from Customer Service reps as low priority, uninteresting, and annoying. At the end of the seminar, engineers understood what the Customer Service manager had been preaching for years:

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Internal Customers and the External Customer Experience. Your employees are the face of your company -- the liaisons your customers interact with when they research products and make purchases. Satisfied employees represent your company with integrity and .

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An external customer is a customer who purchases a company’s products or services but is not an employee or part of the organization. For example, a person who goes to a retail store and buys merchandise is an external customer.

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Internal and external customers (buyers, clients or purchaser) pertain to a potential or current buyer and user of products of an organization, also known as vendor, seller, or supplier. Majority of these people generally buy or rent products or services. At a basic level, external customer service means answering questions from customers in a friendly and polite manner and assisting them with purchases. In a retail store, for instance, a service associate who shows a customer how to find a product is engaged in external customer service.

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Great (external) customer service creates customer satisfaction, customer loyalty, and customer retention. So why all the fuss about internal customers, especially when retention isn’t an issue? Outstanding internal customer service is simply good business. Internal and External Customers. This lesson will consider the internal and external customer, how marketing is used to build and nurture customer relationships, and will begin to build your knowledge on the customer loyalty. So let’s begin by looking at external customers and internal customers.