Skip Nav

Definition of Business Research

Video of the Day

❶Competitive Analysis If you've done the qualitative analysis correctly, you'll have a head start on a competitive analysis.

Use 'methodology' in a Sentence

Use 'research methodology' in a Sentence
Michael Porters Strategic Tools
What Is the Meaning of Proactive Management?

Most of the opportunities and threats should be derived from the market research section but they need to go further, exploring the number of competitors and how close they are, and to determine if are there any new laws or regulations that could inhibit your sales.

Business overhead is costly. Whenever you can save on costs without sacrificing the quality of your products or services, the more profitable your company will be.

This is why researching operations solutions are vital and should be done regularly. Don't assume that the supplier or wholesaler that you've been using for the past two years is still the best or the cheapest.

Make calls to his competitors and shop for better deals. Shipment and fulfillment methods not only get products to customers faster but they can also save you money. Research automation systems such as self-serve kiosks for customers or computerized point of sale systems with inventory management. This type of research can reduce the cost of getting your products into consumers hands, and can ultimately save you money that can be passed on to consumers or enjoyed as higher net profits.

Kimberlee Leonard has been helping businesses for more than 17 years with business planning, team development and sales training. She lives in Hawaii with her son and dog.

Skip to main content. Market Research Market research is broken down into two main types: Competitive Analysis If you've done the qualitative analysis correctly, you'll have a head start on a competitive analysis. Operations Solutions Business overhead is costly. References 4 The Hartford: Qualitative Business Research Forbes: How To Measure Supplier Performance: About the Author Kimberlee Leonard has been helping businesses for more than 17 years with business planning, team development and sales training.

Definition of Business Research. Some methods include scouring the internet, collecting data at the library, interviewing customers, running surveys and focus groups. Using business research methods allow you, as a business owner, a potential start-up operator or even a would-be investor to make smart choices before real money is on the line. Think of it as testing footholds and anchors before scaling a mountain.

Blind faith can cost you everything if you take the wrong steps, but moving forward with pragmatism and foresight can take you to the summit. Risk-reduction is a huge benefit to doing well-executed business research. Understanding demographics, markets, opportunities, costs, benefits and client response can all have a huge impact on the best decisions for any project or business.

This is drill-down research that involves numbers — computational, mathematical, formulaic and statistical research. It hinges on things like people's feelings and consumer feedback. Each respondent has specific answers that are accumulated and parsed. Quantitative research is conclusive and definite; objective, not subjective. On the other hand, qualitative research is best in exploratory phases. These two classifications refer to the way the research is completed.

Primary research is likened to field research. They come up with the questions, decide what input is relevant and whether it should go into the data pool.

Secondary research is considered desk research. Maybe the questions are the same — would the respondents like later opening hours for doing their food shopping, for instance — but a crowd answering that question in San Francisco is a very different demographic than in Spokane, Washington.

Sales figures or client willingness to receive newsletters or subscribe to a service, for instance, have a longer appeal than third-party secondary research. Some research methods are easily accomplished with a bit of resourcefulness and a little time; others can cost a lot of money and take a lot of strategizing.

Often, focus groups are an expensive method of research used by larger organizations. From the participants to the environment to the questions and observational methodology, everything is up to that person. Say the focus group is conducted on behalf of a regional restaurant chain looking to offer a entirely new menu.

They can tailor groups to include one or the other or mingle both, while excluding anyone they deem unsuited for their brand. Sometimes, it's a controlled environment with a one-way observational window that allows the brand's brass to watch as participants taste a variety of offerings from the new menu and give their reactions.

Unlike a questionnaire, this includes body language, like smiling at the first taste of a new raspberry souffle. Interviews usually occur one-on-one or in up to three-on-one groupings.

Again, there can be selected settings or hidden observers, making this a highly customizable type of information gathering. Focus groups and conducting interviews are arguably the most expensive methods of conducting research, but also the most exploratory types available for businesses. But for established brands offering new services or products, they can yield a tidal wave of impactful information.

Another primary and qualitative type of research, case studies are also an expensive, but thoroughly enlightening method for the right companies. In this method, companies engage with cherry-picked customers who reflect their ideal demographic and who will potentially use the new services or products for a selected trial period.

Ideally, this allows the company to get a perspective on customers' feelings during their experience. Many companies now use beta testers.

Popular 'Information & Knowledge Management' Terms

Main Topics

Privacy Policy

Business Research Methods Definition. Business research methods include many ways of gathering information about an industry, its competition or the opportunities available that are relevant to conducting research. Some methods include scouring the internet, collecting data at the library, interviewing customers, running surveys and focus groups.

Privacy FAQs

The process used to collect information and data for the purpose of making business decisions. The methodology may include publication research, interviews, surveys and other research techniques, and could include both present and historical information.

About Our Ads

Jun 27,  · Business research helps you learn about the market and your competitors, so that you can find the most cost-effective solutions within your fulfillment chain. Market Research Market research is broken down into two main types: quantitative and qualitative. To accomplish its business-related tasks, a company can utilize a variety of business research methods, including case studies, surveys, interviews and focus groups. Before conducting research, companies typically determine the problem that a research study is supposed to tackle.

Cookie Info

Definition of Business Research. Research is a systematic method of discovering new facts and verifying old ones with their sequence interrelationship and caused explanation. Business research is an important management activity that helps companies determine which products will be most profitable for companies to produce. Several steps are necessary when conducting business research; each step must be thoroughly reviewed to ensure that .