Garcinia cambogia is a fruit grown across India and Southeast Asia and it is used there as a food and its rinds are used in some traditional recipes of south India. It used to be an obscure hard-to-find ingredient, but recently the Internet has exploded with websites selling weight loss products based on an extract of the fruit and it even got some decidedly hucksterish treatment from Dr. Oz, a TV personality made famous by Oprah Winfrey.
Emma Klein Kelly Dunbar Senior Project 19 March Starbucks Starbucks could be called one of the largest success stories in American history.
Market research informs brands about consumer sensitivity to socially responsibility. Starbucks tunes in to consumer sentiment for marketing messages.
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