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With stratified sampling one should:. Stratified sampling works best when a heterogeneous population is split into fairly homogeneous groups. Under these conditions, stratification generally produces more precise estimates of the population percents than estimates that would be found from a simple random sample. Cluster Sampling is very different from Stratified Sampling. With cluster sampling one should. It is important to note that, unlike with the strata in stratified sampling, the clusters should be microcosms, rather than subsections, of the population.

Each cluster should be heterogeneous. Additionally, the statistical analysis used with cluster sampling is not only different, but also more complicated than that used with stratified sampling. Each of the three examples that are found in Tables 3. However, there are obviously times when one sampling method is preferred over the other.

The following explanations add some clarification about when to use which method. The most common method of carrying out a poll today is using Random Digit Dialing in which a machine random dials phone numbers. Some polls go even farther and have a machine conduct the interview itself rather than just dialing the number! Such " robo call polls " can be very biased because they have extremely low response rates most people don't like speaking to a machine and because federal law prevents such calls to cell phones.

Since the people who have landline phone service tend to be older than people who have cell phone service only, another potential source of bias is introduced. National polling organizations that use random digit dialing in conducting interviewer based polls are very careful to match the number of landline versus cell phones to the population they are trying to survey.

The following sampling methods that are listed in your text are types of non-probability sampling that should be avoided:. Since such non-probability sampling methods are based on human choice rather than random selection, statistical theory cannot explain how they might behave and potential sources of bias are rampant. In your textbook, the two types of non-probability samples listed above are called "sampling disasters. The article provides great insight into how major polls are conducted.

When you are finished reading this article you may want to go to the Gallup Poll Web site, https: It is important to be mindful of margin or error as discussed in this article. Following is a discussion of probability and non-probability sampling and the different types of each.

Probability Sampling — Uses randomization and takes steps to ensure all members of a population have a chance of being selected. There are several variations on this type of sampling and following is a list of ways probability sampling may occur:.

Non-probability Sampling — Does not rely on the use of randomization techniques to select members. This is typically done in studies where randomization is not possible in order to obtain a representative sample.

Bias is more of a concern with this type of sampling. The different types of non-probability sampling are as follows:. The following Slideshare presentation, Sampling in Quantitative and Qualitative Research — A practical how to, offers an overview of sampling methods for quantitative research and contrasts them with qualitative method for further understanding. Examples of Data Collection Methods — Following is a link to a chart of data collection methods that examines types of data collection, advantages and challenges.

Qualitative and Quantitative Data Collection Methods - The link below provides specific example of instruments and methods used to collect quantitative data. Sampling and Measurement - The link below defines sampling and discusses types of probability and nonprobability sampling. Principles of Sociological Inquiry — Qualitative and Quantitative Methods — The following resources provides a discussion of sampling methods and provides examples.

This pin will expire , on Change. This pin never expires. Select an expiration date. Good sampling is time-consuming and expensive. Not all experimenters have the time or funds to use more accurate methods. There is a price, of course, in the potential limited validity of results. When doing field-based observations, it is often impossible to intrude into the lives of people you are studying.

Samples must thus be surreptitious and may be based more on who is available and willing to participate in any interviews or studies. Please help and share: Method Best when Simple random sampling Whole population is available. Stratified sampling random within target groups There are specific sub-groups to investigate eg.

Systematic sampling every nth person When a stream of representative people are available eg. Cluster sampling all in limited groups When population groups are separated and access to all is difficult, eg.

Method Best when Quota sampling get only as many as you need You have access to a wide population, including sub-groups Proportionate quota sampling in proportion to population sub-groups You know the population distribution across groups, and when normal sampling may not give enough in minority groups Non-proportionate quota sampling minimum number from each sub-group There is likely to a wide variation in the studied characteristic within minority groups.

Method Best when Purposive sampling based on intent You are studying particular groups Expert sampling seeking 'experts' You want expert opinion Snowball sampling ask for recommendations You seek similar subjects eg.


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There are many methods of sampling when doing research. This guide can help you choose which method to use. Simple random sampling is the ideal, but researchers seldom have the luxury of time or money to access the whole population, so many compromises often have to be made.

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The following Slideshare presentation, Sampling in Quantitative and Qualitative Research – A practical how to, offers an overview of sampling methods for quantitative research and contrasts them with qualitative method for further understanding.

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RESEARCH METHOD - SAMPLING 1. Sampling Techniques & Samples Types 2. Outlines Sample definition Purpose of sampling Stages in the selection of a sample Types of sampling in quantitative researches Types of sampling in qualitative researches Ethical Considerations in Data Collection. Feb 19,  · So, in this weeks blog I am going to be discussing the different sampling techniques and methods, and considering the issue of sampling bias and the problems associated in research. There are a variety of different sampling methods available to researchers to select individuals for a .

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Sampling is the process of selecting units (e.g., people, organizations) from a population of interest so that by studying the sample we may fairly generalize our results back to . In probability sampling it is possible to both determine which sampling units belong to which sample and the probability that each sample will be selected. The following sampling methods are examples of probability sampling: Of the five methods listed above, students have the most trouble.