His work in understanding the effects of advertising in television, magazine and online was nominated for the prestigious John and Mary Goodyear Award for best international research.
His research has been translated into a half-dozen languages and he has taught at leading universities around the world. The studies were designed by Marketing Evolution to track media expenditure in real time and offer solutions on how marketers can improve ad effectiveness. His expertise derives from direct experience measuring and improving the performance of a wide range of marketing programs for more than Fortune marketers. He is currently a Founder and Managing Director of Zetta Venture Partners, the first early stage fund focused only on the intelligent enterprise.
Prior to his career in venture capital Mark served as a software executive, entrepreneur and a member of the first SparcStation team at Sun Microsystems. Jeff Horing has been a co-founder and managing director at Insight Venture Partners since Jeff graduated from M. During his 3 year tenure, he was able to triple sales revenue, while increasing customer satisfaction. Prior to joining SAP, Chris worked for well-known companies like Siebel Systems, PeopleSoft and Oracle, in a variety of high-profile executive roles, leading their sales and operations.
John knows finance, marketing and technology. He joined Marketing Evolution as its general manager of software development and operations, and then became president of the company in its transition to a fully SaaS business.
John has been deeply involved in marketing as a marketing strategy consultant and as a professor of marketing.
John also founded Beacon Advisors LLC, a consulting firm specializing in the application of customer intelligence to market strategy and investment decisions, and was a senior partner at Mercer Management Consulting now Oliver Wyman.
John holds a doctorate in business administration from Harvard Business School, where he concentrated in marketing research analytics and decision support systems. Shane brings more than 18 years of sales and sales management experience in the technology space and has over 15 years SaaS sales experience. He was crucial in growing Silverpop's client base from under a dozen clients to over 1, of the most recognized brands in the world. Silverpop sold to IBM in Most recently she served as CMO at ServiceChannel, a facilities management software provider, and CMO at Evariant, a digital health company focused on patient engagement.
Prior to that, Kristin worked at Adobe as a result of their acquisition of Neolane, where she started and ran the Marketing and Inside Sales functions. You can follow her on Twitter KMHambelton.
Since joining Marketing Evolution in , she has progressively taken on more responsibilities as her role has evolved. She has spent her entire career working with both large-scale and start-up organizations.
Her passion, however, is with smaller organizations that allow her to be a strategic partner in supporting growth. Originally from the Fiji Islands and currently a resident of California, Rajinita loves the year-round sunshine and warm temperatures. Aside from outdoor activities like camping and hiking, Rajinita has a passion for world travel and new experiences with cultures, food and historic landmarks.
Dave brings 20 years of successful product management experience in several domains including marketing, ecommerce, healthcare and digital publishing. Dave was part of the exec team that executed sale of Yodle to Web. Before joining Yodle, Dave was at Barnes and Noble Education where he was responsible for defining and launching one of the first digital textbook platforms in the market.
Dave also managed ecommerce product and project management at Barnes and Noble in several roles. A man named George Gallup, a contemporary of Starch, further developed the practice with his rival theory of aided recall , which prompted people interviewed to recall an ad seen in a publication without actually showing it to them.
This system would later be adapted and used to measure the effectiveness of radio and television advertising. Consumerism became much more prevalent in American society during the post-World War II economic boom. With this came a distinct need to better understand consumers and their choices on a deeper and more personal level.
Though quantitative surveys particularly usage and attitude studies remained the standard of the day, researchers started to develop new practices to go beyond the numbers. Techniques like the focus group developed by Robert Merton and Paul Lazarsfeld at Columbia University in the late s gained more traction.
However, researchers noticed that there were discrepancies between what people said they did, thought, or liked and what they actually did. In response, Ernest Dichter pioneered a new form of consumer research in the late s, called Motivational Research.
As a result, the industry began to again favor methodologies that emphasized careful statistical procedures to produce hard data—techniques that seemed more sensible and were made even more alluring by the advent of accessible computing machines. Qualitative methods took a backseat during this time period, but continued to be refined. Marketing academic John Howard began to incorporate perspectives from other social sciences into his research, including psychology, sociology, anthropology, semiotics, economics, and management science.
They studied the role of emotions, feelings, moods, and other affective aspects of consumption, in order to understand customers. Instilled with a newfound way of thinking about consumer behavior, marketers turned to focus groups as the preferred form of qualitative research in the s.
This remains an idea that researchers still largely subscribe to today. Today, with dozens of tools and methodologies at our disposal, market research agencies pull from a large ecosystem of methodologies and tools to provide a much more comprehensive view of the consumer.
Integrated qualitative and quantitative approaches enable marketers to understand consumers at both the individual and group level.
Need the hard marketing research and the actionable insights to be successful in an ever-more crowded space? We've worked with some of the largest financial service institutions in the world and we’re here for you.
Marketing research had a common ancestor in political polling of the ’s. From there it embraced the scientific method from the natural and social sciences and then evolved on a gradual basis. As a consequence, qualitative and quantitative approaches separated into two distinct species.
Since its founding in , Evolution Consulting & Research has grown rapidly to become an industry leading global biopharmaceutical consulting and marketing research firm. We provide consultative and collaborative solutions throughout all phases of the product lifecycle with unparalleled global experience in the pharmaceutical and healthcare . Decades of marketing research expertise and a passion for cutting edge techniques – successfully applied to an increasingly broad array of client requests – have led us to become the full spectrum marketing consulting firm we are today.
Marketing Research Who We Are The company is closely held by its founders who brought over 20 years of banking and financial services experience to the business. Get directions, reviews and information for Evolution Marketing Research in Harleysville, hlcss.mlon: Ashland Dr, Harleysville, , PA.